“What gets measured gets improved.” – Robin Sharma
We all want be better. We see this all the time with our customers – they want to increase their efficiency, improve their workflow, and grow their bottom line. Improvement, in fact, is the heart of our services. It’s the cornerstone of our approach to managed print services – change doesn’t mean much if it’s not for the better.
But improvement in your organization isn’t limited to your printer and copier. Businesses, and the employees in them, can improve by testing their product and processes against measurable goals. Here are four things to keep in mind.
Goals have to be measurable.
The best goals are well-defined, and can be weighed with objective data. Success can’t be a gut feeling. Your goals – more leads, more conversions, more service, more retention – have to be measured to be improved.
Graph what you can
Our brains are hard-wired to see patterns more easily when data is presented visually. Every member of your team can see areas for improvement when data is visualized. Graphing your data makes it simpler to digest large and complex quantities of data, giving you an edge in understanding your next steps.
Look for context
Consider every possible reason a given metric is performing the way it is. Did you change your advertising plan last month and see a spike in new customers? That’s great. But what if that change coincides with a regular seasonal shift in business? Make sure you’re correctly interpreting the data you’re collecting by examining the context of your business.
Measure what matters
The measurements you make have to align with the goals of your business. If, as a salesperson, I set a goal of 5 new leads a week, but they’re not the type of business the company wants to pursue, meeting my goal doesn’t mean anything for my company.